Donald Trump's Home Line Dropped From Sears & Kmart For Poor Sales
"As part of the company's initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items".
Meanwhile, the Wall Street Journal reported a 32% sales decline of Ivanka Trump-brand merchandise at Nordstrom (JWN) in the prior fiscal year, citing internal Nordstrom data. President Trump was very vocal about Nordstrom's decision to stop selling Ivanka Trump's fashion brand, even taking to Twitter to express his dissatisfaction by calling it "unfair".
Items from Trump Home, which is part of the Trump Organization, were reportedly not available on both websites and did not appear in a search of either website as of Friday.
Sears and Kmart are the latest retailers who have stopped carrying Ivanka Trump products.
As of this writing, Trump has yet to make his thoughts known about Sears Holdings' move.
In a effort to blunt the impact of the boycott, senior White House advisor Kellyanne Conway last week told viewers on Fox and Friends to "buy Ivanka's stuff".
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Business Insider reports that the retailers are dropping the Trump Home products from their stores and replacing them with more "profitable items".
Similarly, Neiman Marcus last week said in a statement that it has "a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor)".
Neither Kmart nor Sears has carried Trump Home in brick-and-mortar stores.
Donald Trump's brand may not be quite the golden goose he claims. Maxx and Marshalls have spent the week distancing themselves from the brand. Spokesman Sean Spicer called the Nordstrom move a "direct attack" on Trump's policies.
Ivanka Trump's clothing and accessories line has taken a hit in recent months.
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