Tom Brady Meal Kits Let Fans Eat Like the Super Bowl Champ

Tom Brady Meal Kits Let Fans Eat Like the Super Bowl Champ

Tom Brady Meal Kits Let Fans Eat Like the Super Bowl Champ

New England Patriots quarterback Tom Brady is offering up a look inside his own healthy kitchen to help fans reach their "peak performance". Meanwhile, the partnership with Brady can help Purple Carrot stand out in a crowded meal kit-delivery category that has well over 100 services vying for business in the USA market alone.

However, the reason why Brady's plan is more expensive is the food is higher in protein, gluten-free, and has will have less soy and refined sugar. For $78, Purple Carrot says they'll ship you three plant-based Performance Meals per week, which are created to help active individuals "stay at their peak while adhering to the TB12 nutritional philosophy".

"A lot of people, when I started Purple Carrot, thought a plant-based kit would be niche in nature", CEO Andy Levitt told CNBC. Our bodies are our temples and you get out of it what you put into it.

Purple Carrot and Brady came together last summer and jointed worked together to develop TB12 Performance meals.

You know them more so by their names like Blue Apron and Hello Fresh.

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"He's going to be getting boxes of meals to his house just like the rest of us", Levitt said on Tuesday.

Brady's list of do-not-eats is concerningly long (no strawberries, coffee, olive oil, tomatoes, or anything nonorganic, and that but scratches the surface of banned unobjectionable foods), and his TB12™ Nutrition Manual retailed for a small $200 fortune.

Tom Brady has got a craving for meal kits.

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Here's a brief breakdown of Phelps' diet, which would probably cost just a bit more than $78 per week.

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