Apple says new Mac Pros and iMacs are coming

Apple says new Mac Pros and iMacs are coming

Apple says new Mac Pros and iMacs are coming

In short, Apple did something it has never done before - assemble a panel of reporters for an on-the-record talk in which it acknowledged design errors and missteps with the current Mac Pro, pre-announced a new Mac Pro accompanied by a new pro display that won't ship this year, and admitted that it needs to communicate better with its pro users.

Apple this week disclosed to a number of outlets, including John Gruber of Daring Fireball, that the company has not forgotten about its demographic of small but influential pro users. No USB-C, no Thunderbolt 3 (and so no support for the LG UltraFine 5K display).

And Microsoft Corporation (NASDAQ:MSFT) has emerged as a threat for the creative professional users who traditionally bought Macs, with its new Surface Studio all-in-one PC.

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Apple's refreshed Mac Pro offerings are now listed for sale via the Apple online storefront, however the top-tier octa-core model is, at least for the time being, listed as "currently unavailable". The little cylindrical desktop powerhouse hasn't gotten an update in more than three years, but Apple confirmed that a new one is coming in 2018.

If you haven't been following John Gruber, and you're a fan of Apple's products, you should definitely do so and read the rest of his post. Last year, Chrome OS devices outsold Macs in the U.S. Although a typical MacBook customer isn't likely to switch to a Chromebook, the rise of Google's still young platform highlights the stagnation of Apple's aging ecosystem. It largely wasn't well-received. The Mac Pro, why it has taken Apple so long to update it, and Apple's commitment to the professional market. No exact dates have been set for the product releases. And it's a break that's made more notable by the fact that Apple didn't simply disclose its plans through a brief statement or an offhand remark from an exec, but went into detail about them during a meeting with tech journalists and bloggers. Apple says the Mac is still a $25 billion business on its own, and its second-biggest segment overall. In addition, they'll be releasing a new external display - something it had previously opted out of.

"The current Mac Pro, as we've said a few times, was constrained thermally and it restricted our ability to upgrade it", he said. "What we didn't appreciate completely at the time was how we had so tailored that design to a specific vision that in the future we would find ourselves a bit boxed in - into a circular shape". That is the 6-core and dual GPU and the $3999, 8-core and dual GPU model is now out of stock. You can also spend $3,999 and get a Mac Pro with an 8-core Intel Xeon processor, dual D700 GPUs and 16GB of RAM.

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