Hyundai Kona: it's the Koreans' baby Tucson SUV

Hyundai Kona: it's the Koreans' baby Tucson SUV

Hyundai Kona: it's the Koreans' baby Tucson SUV

All these elements are said to work together in order to attract new customers, in line with Hyundai's goal of becoming the leading Asian automotive brand by 2021.

HYUNDAI HAS NAMED its new compact SUV, Kona, after the coastal region in Hawaii, US.

Hyundai confirmed it will join Europe's booming subcompact crossover segment with a new model called the Kona, ending months of speculation about the vehicle. The island's energetic image and unique lifestyle matches the All-New Hyundai Kona's dynamic character.

Slated to take on the likes of the Mazda CX-3, Mitsubishi ASX and Honda HR-V, the Korean carmaker is keeping details on its own competitor relatively scarce for the moment.

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Expanding Hyundai's family of existing SUV models, including the Sante Fe, Tucson and the Veracruz, the automaker says it is looking to increase its overall competitiveness in both the global market and Korea's growing domestic SUV market boom.

The progressive, sporty design of the new city-SUV is likely set the agenda for the next crop of SUVs from Hyundai, including next year's all-new Santa Fe. That's not a lot to go on, but the teaser image suggests the Kona will receive a bolder style than recent additions to the Hyundai lineup.

The Hyundai Kona was previewed by the Hyundai Intrado concept in 2014 and is expected to ride on the modified Hyundai i20 platform. The Kona will sit below the Tucson in Hyundai's global line-up and is expected to feature a turbo-petrol engine.

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