Hyundai Motor pulls ad from the O'Reilly Factor

His long-running show remains the most watched cable news program in the USA, averaging around four million viewers.

Sleeping Giants is also calling for a boycott of companies tied to the show. "Backlash by consumers can be swift, so most companies are erring on the side of caution".

In a statement, Fox News said that advertisers who pulled their ads would be directed to the network's other programs.

"An investigation by the New York Times has found a total of five women who have received payouts from either Mr. O'Reilly or the company in exchange for agreeing to not pursue litigation or speak about their accusations against him".

He claims his position makes him vulnerable to lawsuits and said he is a target for those who want to harm him and Fox News. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now".

Fox News' manager for credit collectors, Monica Douglas, claims that she was subjected to racist comments for years, and that network executives knew, but ignored it. "It becomes a very different landscape for the entire network". As the New York Times reported, the advocacy group Color of Change is running a campaign to call on advertisers to pull their support of Bill O'Reilly.

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Fox News did fire Slater, the comptroller at the heart of the racial discrimination lawsuit, but as the lawyers for the plaintiffs note, only in late March, several days before the suit was filed.

BMW simply stated that it had suspended advertising with The O'Reilly Factor.

Fox News has said it is standing by O'Reilly.

Henry Holt & Company, O'Reilly's publisher, said previous year that his "Killing" franchise - a series of historic blockbusters that examine the deaths or attempted assassinations of various figures from Jesus to JFK - had sold 14.5 million copies.

Actor Kumail Nanjiani wrote: "Don't think this Bill O'Reilly thing will have any consequences based on the fact we voted in a self-confessed sexual harasser as president". O'Reilly no longer works Fridays, and his fill-ins on the night - typically Eric Bolling and Jesse Watters - do not draw as well as the program's eponymous host during the rest of the week. And most advertisers are placing their commercials on different Fox News programs, not withdrawing altogether. The remainder comes from subscriber fees paid by cable and satellite companies to carry the channel. O'Reilly generates more than $100 million in annual advertising revenue, according to independent studies.

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