'Pokemon GO' gives Zuckerberg AR dreams; Facebook to venture into AR

He also added that Facebook is developing Camera (read Facebook Camera) as the first augmented reality platform.

With Facebook Spaces, you can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places.

Or, Zuckerberg explained at Facebook's annual F8 developer conference on 19 April, "you can add a second coffee mug, so it looks like you're not having breakfast alone". He also said that Facebook isn't anxious about "no innovation" allegations and defended copying Snapchat by saying that it was the ground work for Facebook's Camera Effects Platform for developers. Zuckerberg said the company is making the "first mainstream augmented reality platform out of the camera", called "Act 2". On his Facebook page, Zuckerberg said this feature was act one.

One way that Facebook's new AR platform will come to life is by allowing developers to layer information cards digitally onto real life objects.

"That's why today (Tuesday) we announced the "Camera Effects Platform", giving developers the power to build AR tools for the camera and bring people together in new ways", Zuckerberg told over 4,000 people at at the McEnery Convention Centre in San Jose as millions watched the keynote via Facebook Live.

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Create a digital avatar to hang out with friends in a virtual hangout. The company has released the closed beta of its AR Studio platform, which will be "open" in later stages.

At F8 yesterday, Facebook also launched a new virtual reality app, Facebook Spaces, which is created to let users hang out in virtual environments "as if you were in the same room".

Features like the AR studio or augmented reality is similar to Snap Chat, will allow digital images to be placed over the real world.

For game lovers Facebook's buyout of Oculus VR has set up the platform for Facebook Spaces. It has also released the Frame Studio that will let the developers create frames for photos and videos. For example, a new Discover tab on the Facebook Messenger platform will make it easier for users to find particular bots out of the many that are available, or scan Messenger Codes with their cameras to access information and offerings from particular businesses.

Ever since Snapchat CEO Evan Spiegel turned down Zuckerberg's attempt to buy his company, Facebook is on a copying spree.

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