Instagram Adds Face Filters to Stories and Rips Off Snapchat Yet Again

Instagram Adds Face Filters to Stories and Rips Off Snapchat Yet Again

Instagram Adds Face Filters to Stories and Rips Off Snapchat Yet Again

The filters can be accessed through Instagram's camera and work on still images and video, as well as Boomerang, with the front- or back-facing camera.

Instagram's new face filters are available worldwide as part of a free app update on iOS and Android.

These new filters can place wacky effects on your face.

Face Filters can be shared with friends via Instagram Direct or by adding it to a user's story. Instagram has been testing these face filters in an internal version of its app for employees for the last several months, according to a person familiar with the matter.

Today, we're introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining.

Like playing around with Snapchat filters? The company also said it will give advertisers the ability to sponsor "world lenses", an augmented reality feature that superimposes three-dimensional digital objects onto phone screens.

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Facebook also introduced a almost identical Stories feature on its namesake platform in late March, but it hasn't been widely adopted.

Now, one can simply say that Instagram's transition process from being a photo-sharing app to a mixture of a whole lot of things is finally complete.

Snapchat's shares fell 1.5 percent to $20.42 in early trading on Tuesday, while Facebook's shares were little changed. I'm also waiting to hear whether outside developers, designers and others will be able to use Facebook's AR Studio to distribute face filters on Instagram the way they can masks on Facebook.

Users can make videos that play in reverse with the "Rewind" feature.

Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature.

You can preview some of the filters in the promo video below. In the Stories feature, users can add a hashtag sticker to add more content to a story.

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