Apple looking to welcome personal health records to iPhones, report finds

Apple looking to welcome personal health records to iPhones, report finds

Apple looking to welcome personal health records to iPhones, report finds

The tech giant has formed a team to develop a technology that would allow the iPhone to house a person's health records, including lab results, allergy information, and clinical findings, CNBC is reporting, citing people who claim to have knowledge of the plans.

To make this happen, Apple is looking at start-ups in the cloud hosting space for a possible acquisition.

The sources told CNBC that the work represents a shift in Apple's health care strategy, which has thus far been centered on fitness tracking and wellness with the Apple Watch and the iPhone's HealthKit. However, Apple has a proven track record in promoting user engagement for its services, and already has an in within the medical industry, where most doctors already use iOS. This leads to many mistakes and missed diagnoses within the industry due to the breakdown in communication, and Apple will have an uphill struggle to bring all sections of the industry on to the same page.

There's also the little-known Microsoft HealthVault platform, but in the words of Farzad Mostashari, former National Coordinator of Health IT for the US Department of Health and Human Services, "if Apple is serious about this, it would be a big f-ing deal". Analysts expect that Apple Inc. will post $8.94 earnings per share for the current year. Unfortunately, it's still hard to share patient data between doctors because of differing systems and practices between providers.

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With this move, Apple is trying to tackle a huge problem that the medical community has been grappling with for years. Google Health, for instance, was shut down in 2011. Health experts call this an interoperability crisis.

Apple also has other edges. It has also made some notable hires from the medical sector of late, including a rising star of Stanford University's digital health efforts, Sumbul Desai, also reported by CNBC. Canaccord Genuity reaffirmed a "buy" rating and set a $180.00 price objective (up from $165.00) on shares of Apple in a research report on Tuesday, May 16th.

Apple declined to comment on this report.

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