Amazon might be planning to release a new messaging app called Anytime

Amazon might be planning to release a new messaging app called Anytime

Amazon might be planning to release a new messaging app called Anytime

The e-commerce giant is working on a standalone messaging app called Anytime, according to a report in AFTV News.

According to the Amazon-centric site AFTVNews, Amazon let slip its plans by surveying users to find out which features in a messaging app are most important to them. On top of that, it will allow users to "encrypt important messages like bank account details".

After Alexa Calling, this could be Amazon's next big take on communication.

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Despite messaging apps being an incredibly tested space for newcomers, Amazon believes it has enough clout to rival even the likes of Apple Messages and WhatsApp in the space. That being the case, Amazon is seemingly trying to make Anytime a cross-platform app that can serve as a one-stop-shop for any and all types of social interactions.

For all its promise, Amazon could struggle convincing users to use another messaging app on top of leading messaging platforms already hugely popular today. Currently, WhatsApp is the most widely preferred chat app and it requires your phone number to run. This will be a highly troublesome feature, given users will have to choose which messages they want to keep safe. Alexa integration is also easy to imagine. There are countless other companies that have carved niches for themselves in the mobile messaging arena. Some of the selected Amazon customers have received surveys on the app asking for the specific feature request/feedback. This is a feature that some or none of the internet messaging apps are offering.

Video and voice calls could also be included as well as the ability to add effects and filters to photos before being sent. Earlier this year, it announced Chime, a video conferencing app for its business-minded users, created to rival with existing services such as Skype for Business or WebEx.

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