Best Buy takes a hit after Amazon reveals its own 'Geek Squad'

Best Buy takes a hit after Amazon reveals its own 'Geek Squad'

Best Buy takes a hit after Amazon reveals its own 'Geek Squad'

Amazon, based in Seattle, didn't immediately respond to a request for comment.

Wonder who Amazon is going after...?

Best Buy's Geek Squad has been making it easier for the tech-adverse to set up complicated technology in homes for years.

Adding insult to injury for Best Buy, tonight kicks of Prime Day - Amazon's biggest sale of the year, which promises to generate record revenues as the e-commerce giant offers deep discounts on tablets, smart speakers, TVs, and much more. Essentially an Angie's List competitor, Amazon Home Services is available across the US today.

Amazon's rival services are already live in seven West Coast cities and Amazon job listings are signaling a wider rollout across the country to cities like Las Vegas, Dallas and Miami. Now, Amazon wants to add being on your doorstep and in your home to that long, and growing list.

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That sort of in-home service and education is traditionally dominated by Best Buy's Geek Squad unit, which also offers computer and gadget fix services in stores.

The service is now only available in Seattle, Portland, San Francisco, San Diego, Los Angeles, Orange County and San Jose, CA. They also provide tech support and fix services for PCs.

Recode also noted that Amazon has created a new online hub for smart-home setup and installation, which offers customers assistance with controlling the lights or temperature by voice or learning more about the Echo, among other things. Then the expert comes to your home where you can "test drive" smart home products through interactive demos and in-person tutorials.

If Best Buy wasn't already aware Amazon is gunning for its business, it is now. That leaves Apple's HomeKit as the odd man out, at least for now.

Of course, Best Buy is hardly alone in trying to turn in-home installations and CE gadget repairs into a business. But Amazon's new in-home offering takes the hard work out of the consumer's hands. While you might not need these services yourself, they could easily pad Amazon's bottom line if they become a regular part of its catalog.

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