Amazon just gave Whole Foods shoppers a good excuse to get Prime

Amazon just gave Whole Foods shoppers a good excuse to get Prime

Amazon just gave Whole Foods shoppers a good excuse to get Prime

Starting Monday, Amazon will lavish its most loyal customers with similar benefits and more when they shop at Whole Foods Market, the high-end grocery chain it's buying for $13.7 billion.

The opening round of cuts applies to what Wilke described as best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85 per cent lean ground beef, and more.

Whole Foods Market's healthy and high-quality private label products-including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch-will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.

Additionally, you'll now be able to buy Whole Foods groceries and products on Amazon, and likewise, pick up your Amazon packages at Amazon lockers at your local Whole Foods.

In celebration, Amazon is lowering prices on popular items in Whole Foods stores. The Federal Trade Commission (FTC) approved the controversial $13.7 billion transaction on August 23, as did Whole Foods shareholders.

"It's been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers", John Mackey, co-founder and CEO of Whole Foods said.

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As with most new Amazon initiatives, the company is folding its $99-per-year membership program into the Whole Foods mix.

Whole Foods now represents less than 2% of the overall grocery market.

To pull this off, Amazon and Whole Foods will first need to integrate their logistics and point-of-sale systems. KR, +3.65% reach a different customer, according to SunTrust analysts led by David Magee, and only 10% of Kroger's stores are within three miles of a Whole Foods location, which shouldn't be changed by growth plans.

It remains to be seen whether the deal will revive Whole Foods' fortunes or become a costly move into an industry that Amazon has failed to master. And that very day, some prices at Whole Foods are going to drop. "Amazon is known for value, so what we're going to see is prices going down", supermarket analyst Phil Lemperttold CBS. This way, everyone is assured of getting the finest natural and organic foods. continue their The company's relation with trusted vendors and partners around the world will also continue.

"We feel great about our position with our network of stores around the country and fast growing e-commerce and online grocery businesses, " said Randy Hargrove, a spokesman for Walmart.

Seattle-based Amazon announced its bid to acquire Austin-based Whole Foods on June 16. Now, with Amazon's backing, the chain stands to become a formidable competitor in what's shaping up to be a grocery-industry war. The program is still being tested in the main Whole Foods chain. The statement also outlined one big immediate change: lower prices.

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