Google to build a Snapchat-like news system

Google to build a Snapchat-like news system

Google to build a Snapchat-like news system

For example while Apple did not invent tablets, they certainly helped popularize it, along with features like the fingerprint scanner, so it doesn't really come as a surprise to learn that Google might want to "borrow" some features from Snapchat as well.

The tech giant is reportedly in talks with Vox Media, CNN, Mic, the Washington Post and Time Inc., to become part of the project expected to be officially announced this week.

Furthermore, the company will build Stamp around its "AMP" mobile webpages created to load faster than typical webpages. It will live right inside the Google search engine. Google is reportedly set to announce the system as early as next week inspired by the very company it wanted to purchase just a year ago.

The Wall Street Journal first reported the development of Google Stamp earlier on Friday, citing people familiar with the matter.

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The report claims that Google is trying to create a Snapchat Discover clone but leveraging its AMP technology at the same time. A Google spokeswoman said, "Ever since the beginning of AMP we've constantly collaborated with publishers, and are working on many new features". Facebook's Instant Articles, though not as excellent as AMP, poses a big threat to Google's search business because of Facebook's app-centric approach of distributing information.

"The WSJ describes the product as offering slideshows composed of "swipeable slides" incorporating text as well as photos and videos, which is basically what you get out of Snap's own Discover stories in Snapchat". In the case of Google and Facebook, the companies have more resources and capabilities than Snap and already have a significant amount of users.

Other details such as how revenue will be divided between Google and publishers remain murky. This route is also easy for Google to attract more attention to its platform through interactive news.

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