Star Wars Find the Force event is an augmented reality treasure hunt

Star Wars Find the Force event is an augmented reality treasure hunt

Star Wars Find the Force event is an augmented reality treasure hunt

The augmented reality experience is being timed to coincide with Force Friday II, the global event taking place September 1-3, which will roll out new toys and merchandise in advance of Star Wars: Episode VIII - The Last Jedi. After scanning the character will appear on the device in an AR form.

Disney and Lucasfilm have dubbed September 1, 2017 "Force Friday II", following the first Force Friday merchandising event, which took place on September 4, 2015 to celebrate the release of Star Wars: The Force Awakens.

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This image released by Lucasfilm shows a scene from the upcoming "Star Wars: The Last Jedi", expected in theaters in December. Starting on September 1, Force Friday, and running through September 3, you can use Find the Force to find Star Wars characters out in the world, not unlike Pokemon GO. In the style of Pokémon GO, the new mobile feature will let aspiring Jedis locate characters from The Last Jedi IRL, including a "new" character. It allows users to visit 20,000 retailer locations, in 30 countries, to scan special codes on stand-ups to unlock one of 15 exclusive characters.

To find the Porgs early, download the official Star Wars app, register, and select "Find the Force". The logo itself has a red background that says "Find the Force", and it featured the silhouette of Rey with an arm outstretched upwards, lightsaber in hand. Speaking of that glorious late autumn day, those who use specific hashtags when sharing their in-store experiences on Instagram and Twitter will become sweepstakes participants, with the grand prize being the enviable opportunity to view "The Last Jedi" premiere.

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