Taylor Swift just broke another video record

Taylor Swift just broke another video record

Taylor Swift just broke another video record

The MTV Video Music Awards (VMA) is well-known for its incredible shock value, and while this year didn't bring a meat dress (ala Lady Gaga 2010), it certainly didn't disappoint!

The video ends with the version of Swift who was famously interrupted by West during her acceptance speech at the 2009 MTV Video Music Awards. The album art for Reputation sparked various theories of hidden meanings, including that Taylor was going to address her suffocation within the media and entertainment industry - and it looks like she's done just that.

Debuting around nine hours ago, the official video received only 14.2-million views.

Swift and her gang rob a streaming service all decked out in cat masks, and Swift wears a sweatshirt with a Tiger on it - remind you of Katy Perry's "Roar"?

This, of course, is in addition to the lyric video, which was streamed a record 19 million times in its first 24 hours after hitting the web on Friday.

Dressed in outfits she has previously worn, they are then lined up in front of an aeroplane with the word of Swift's new album Reputation written across it.

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"Look What You Made Me Do" broke Spotify's record for the most listened to songs after an initial release.

Subtlety doesn't have a place in the reference-packed video, which extravagantly calls out everything the media have had to say about her for the last decade, and it's all the more incredible for it.

Taylor Swift has been the subject of a number of controversies over the past year, including allegations by Kim Kardashian that Swift wasn't truthful regarding her view of Kanye's song "Famous" and the use of Swift's image and lyrics.

Not one to get too dark, Taylor ended the video on a cleverly self-aware note, playing roughly a dozen versions of herself as they bad-mouthed each other: "Stop making that surprise face, it's so annoying!". Here she lies with her mannequin squad, throwing shade at those who call her "fake". So we asked U of M students are you team Taylor or team Kanye?

The release of the track and video came after Taylor Swift wiped her social media channels last week before sharing cryptic videos of snakes on her pages.

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