The new acquisition is bringing Amazon prices to Whole Foods

The new acquisition is bringing Amazon prices to Whole Foods

The new acquisition is bringing Amazon prices to Whole Foods

(Amazon acquired Whole Foods earlier this summer for $13.7 billion.) In the grocery chain's store on 57th Street in Manhattan, Bloombergreports cost cuts up to 43 percent.

Shares of supermarkets took a hit when the deal was announced in June, and again when Amazon said last week that it planned to cut prices at Whole Foods.

Walmart, the largest retailer in the world, has invested billions in lowering its prices of all its products over the past year or more, and revamped its produce sections at USA locations, improving the sight lines, adding additional fresh fruits and creating its own sweeter cantaloupe.

Amazon said last week it also plans to turn its Prime membership program into the Whole Foods rewards program, offering "special savings and in-store benefits" for Prime members.

Today marks the closing of Amazon.com, Inc.'s (NASDAQ:AMZN) $13.7 billion acquisition of Whole Foods Market, Inc.

Coleen Knight of Guilderland said she was "pleasantly surprised" by the price cuts at the store on Monday. Making Whole Foods' groceries searchable on Amazon's website doesn't increase the internet's cache of product information - consumers can already get that on the grocer's website - but it will steer consumers squarely toward Whole Foods' products.

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"Generally Whole Foods goes into markets with six-figure incomes and college-educated residents".

Jeff Wilke, CEO of Amazon Worldwide Center, said that the company is determined to make healthy and organic food affordable for everyone.

Shazneen Gandhi, 41, in Los Angeles said the Amazon-Whole Foods merger is a frequent topic of conversation among her friends and fellow mothers. "They probably don't want to do anything to jeopardize the quality or brand value of Whole Foods". Discounts on rotisseries chickens - which weren't yet on display at 8 am ET - ranged from 11 percent to 29 percent.

But Amazon Echo prices aren't just lower in brick-and-mortar Whole Foods locations; Amazon has also reduced the speakers' online prices to match. "Everybody should be able to eat Whole Foods Market quality - we will lower prices without compromising Whole Foods Market's long-held commitment to the highest standards". Therefore, the behemoth chose to start simple yet effective with lower prices.

The marriage between the upscale grocery chain and Amazon has promised to change the way its customers shop for their groceries. The marked-down items had orange signs reading "Whole Foods + Amazon".

In its press release Amazon revealed that Amazon Lockers will be available in select Whole Foods stores. All of the major competitors to Whole Foods immediately felt the impact of the news: Kroger, SuperValu, Costco, Sprouts Farmers Market and even Walmart and Target saw their stocks dip in the hours after the announcement.

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