Apple TV 4K arrives with HDR10, Dolby Vision support

Apple TV 4K arrives with HDR10, Dolby Vision support

Apple TV 4K arrives with HDR10, Dolby Vision support

The new Apple model can stream 4K video, which is much higher resolution than standard 1080p video, from the iTunes movie catalogue and other apps such as Netflix and Amazon's video service, Apple said during an event on Tuesday at the its new headquarters in Cupertino, California.

What complements the 4K capability is the support for the High Dynamic Range (HDR) which makes the colors on the screen more vivid and realistic. The best part is that Apple is bringing leading studios onboard to ensure availability of diverse 4K video content on the iTunes Store.

The Apple 4K TV will be available to order starting September 15, shipping a week later on September 22.

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution
Apple TV 4K arrives with HDR10, Dolby Vision support

Cue used the example of a basketball game to illustrate ways that Apple TV can prompt users to watch their favorite team's game that's about to start, or even prompt the user to "tune in" to a game that's particularly close.

Apple overhauled the entire UI and made it available in the 4K resolution.

Coming back on the highlight feature- the new Apple TV comes with HDR10 and Dolby Vision support. Preorders for the new device start September 15th and it will be available from September 22nd. A 64GB model will cost $199. And, this year, Apple will upgrade all HD content to 4K HDR. The device should help Apple better compete with streaming device rivals such as Roku, Amazon's Fire TV, and Google's Chromecast-all of which already offer 4K video streaming. The company has proven to be one of Wall Street's hottest tech stocks, at least partially thanks to the anticipation surrounding Apple's new line of hardware announced today. Apple will also continue to sell the 32GB 4th generation Apple TV for $149. That's just a taste of what the Apple TV 4K update brings, though. Since then, the market for Internet-connected set-top boxes has heated up. The new A10X Fusion chip, Gigabit Ethernet port, simultaneous dual band Wi-Fi, and Bluetooth 5.0 support are nice additions, but they're not game-changing. "The CPU performance is more than twcise as fast as the current Apple TV and graphics are more than four times faster".

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