Google files to appeal $2.73BN EU antitrust fine

Google files to appeal $2.73BN EU antitrust fine

Google files to appeal $2.73BN EU antitrust fine

The €2.4bn fine against Google for illegally exploiting its 90pc search market share led to its parent company Alphabet's profits falling by 30pc in July.

If it hasn't made these changes by September 28, the European Union can fine the company 5 per cent of its daily revenue daily.

The company has submitted plans on how it plans to stop favouring its shopping service and these are now being reviewed by Brussels.

Google has already submitted a rough draft to regulators over changes it must make by September 28 to avoid further fines, which should include giving equal treatment to rivals.

Google said it had no further comment.

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The owner of the world's largest search engine said it filed its appeal on Monday at the EU's General Court, based in Luxembourg.

The fine handed to Google was a significant hike on the previous record penalty of €1.06bn (£937m) dished out by the commission to United States microchip firm Intel in 2009.

It's no surprise, particularly after Intel's successful appeal last week bounced the Commissions case back down to the lower court.

"Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals", commissioner Margrethe Vestager, who is in charge of competition policy, said when June's decision was announced.

European regulators are also expected to levy further fines in separate cases over Google's Android smartphone software and its AdSense advertising business as early as next month.

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