Amazon set for soft launch ahead of Black Friday sales

Amazon set for soft launch ahead of Black Friday sales

Amazon set for soft launch ahead of Black Friday sales

The email also states that once sellers passed the Seller Identity Verification, they will become part of the testing phase and will receive orders onward.

Amazon, the online e-commerce juggernaut that threatens the mass disruption of Australian retail, will finally open its Australian operation on Thursday.

Since then, however, it has remained tight-lipped on exactly when it would begin trading.

After months of speculation, a leak has revealed Amazon is effectively launching in Australia this week, with testing of the site now underway.

Wood said Amazon's arrival will haul the country's lagging online sales to 10 per cent of total retail spending - up from about 7.4 per cent this year according to IBISWorld estimates.

Australian third party merchants pay $49.95 plus GST monthly to sell on Amazon, plus 6% to 15% commission on products to the world's largest internet company by revenue. We don't know who or what is included in the test group, but if things are rolling by Monday, there could be some massive deals to be had. For those ready to go ahead and start selling, Amazon advises to ensure that prices and stock availability is up to date as well as double checking shipping settings and Value-Added Tax information.

Aston Martin
Aston Martin

A Thursday trial and Friday launch would coincide with Black Friday, an annual post-Thanksgiving online sales event in the US.

Amazon has been silent about what products will be offered.

Experts believe that Australia is going to be a comparatively hard nut to crack. That day now appears to almost be upon us.

A pre-Christmas launch has been expected from Amazon for some time.

Numerous technology-related products have been listed on the Australian Amazon site already, including laptops and electronic cables. Year to date, the stock is up nearly 52%, while in the last one month, it is up nearly 16%.

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