Amazon Prime Video Finally Lands on Apple TV

Amazon Prime Video Finally Lands on Apple TV

Amazon Prime Video Finally Lands on Apple TV

The Apple TV platform now supports Amazon Prime Video, thanks to a just-launched app.

Amazon's own streaming device, Fire TV ($70), competes directly with the pricier Apple TV ($149). All you have to do is install the app.

Non-Prime content, while searchable, cannot be bought through the app, but can be linked to your Amazon account for viewing through it.
. Amazon Prime Video for Apple TV launched on Wednesday, fulfilling the company's promise to deliver the app this year.

The Amazon Prime Video app for Apple TV is now available for download.

The Amazon Prime Video app can be found by searching in the Apple TV app store. Users will be able to find content on Amazon Video simply by speaking or typing their queries into the Apple TV's robust search feature.

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Beyond that, the app will be immediately familiar if you've used it on any other streaming or mobile device recently. Amazon offers original programming and licensed movies and TV shows through its Amazon Prime subscription service. Summer came, but the app was nowhere to be found. Apple then issued an update saying the app's release was moved to September, but that didn't happen as well.

The standoff was in the news yesterday as it emerged Google had blocked access to YouTube from the Amazon Echo Show and the Fire TV.

Earlier this week, Google made a decision to once again yank access to YouTube from Amazon's Echo Look video-streaming devices as well as from its popular Fire TV products. It's also fully compatible with the Apple TV 4K.

"We are so pleased to welcome Amazon to Apple TV", Cook said on stage in June. Therefore the retail giant did not want to disappoint customers by selling a product that doesn't support Amazon's key service.

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