Apple working on revamped Books app

Apple working on revamped Books app

Apple working on revamped Books app

According to a new Bloomberg report, sources familiar with the matter said the iPhone maker is quietly working on a major upgrade of the app, which could play a key role in its growth plans. They say that this new Books app will feature a "simpler interface", and boasts a digital store that looks similar to the recently revamped iOS App Store.

The redesigned app is reportedly going to have a simpler interface that better highlights the books now being read and a dedicated tab for audiobooks. The revamped app will be available for iPhones and iPads and Apple has reportedly hired an executive from Amazon to help with its development. It would also mark a potential comeback for Apple after the US Justice Department sued the company and publishers for working together to raise book prices and fined Apple $450 million. In that developer preview, Apple has changed the name of its ebooks app from "iBooks" to "Books", suggesting that a larger change is in the air. That follows other Apple services, like iTunes and iTunes Podcasts, that changed into apps like Apple Music and Apple Podcasts.

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However as recent data shows Amazon almost monopolizing the US e-books market, Apple appears ready and willing to jump back in and reclaim its former, competitive edge. Apple Chief Executive Officer Tim Cook past year set a goal of doubling revenues from mobile services by 2020. In December, it hired Kashif Zafar, a senior vice president from Audible, Amazon's audio books business. Prior to his time at Amazon he served as the content vice president for book retailer Barnes & Noble's Nook ebook reader division. An Apple spokesman declined to comment. Apple sells e-books to make its high-priced devices more attractive, making money on the sale of the hardware. In contrast, Amazon launched a thoroughly updated Kindle mobile app in October 2017.

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