Circuit City to Launch Comeback on February 15

Circuit City to Launch Comeback on February 15

Circuit City to Launch Comeback on February 15

Circuit City also recently hired Skinny IT to provide home installations and is working with Taylored Group to design experiential showrooms that would mirror its new site, Twice added.

Years after going bankrupt, Circuit City is set to make a comeback. The site will use features while search-by-photo for product listings and real-time tech support to boost customer experience.

The retailer has marked February 15 as its official return date as its website will be back up that day, Shmoel added.

The company is also announcing a partnership with IBM Watson commerce, which incorporates AI and other new retail technologies to its web platform.

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Consumer electronics website Twice was first to report the announcement.

The retailer attempted to operate strictly online after closing its last store in 2009, however those plans folded in 2012.

Fans of the electronics store "where service is state of the art" will soon get to shop at Circuit City once again. "After evaluating other options Circuit City selected IBM because of its aligned vision with AI and how this technology can ultimately transform how clients shop for electronics". The company will relaunch online next month, while its physical presence in the form of stores is coming later.

Company CEO Ronny Shmoel acquired the brand's name and trademarks in 2015.

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