Amazon Squeezes More Benefits Out of Whole Foods

Amazon Squeezes More Benefits Out of Whole Foods

Amazon Squeezes More Benefits Out of Whole Foods

Amazon.com, Inc. (NASDAQ:AMZN) has added a new perk that will encourage Prime subscribers to head over to Whole Foods for all their grocery needs. Now it looks like they might have come up with a way.

When the e-tailer took over Whole Foods past year, it made lowering prices a main goal.

If you shop at Whole Foods Market for organic produce, pet foods, and seafood, you might be delighted to learn that Amazon is offering 5% back on your purchases at the supermarket chain when using the Amazon Prime Rewards Visa Card. Cardholders who aren't members of Amazon's $99 yearly subscription service will get 3 percent cash back.

With each new promotion, Amazon wants to sweeten both Whole Foods shopping and its Prime membership. Upon approval for the Prime credit card, customers get a $70 Amazon gift card. Earlier, the online retailer began delivering Whole Foods groceries through Prime. All the cardholders get back 2% on restaurants, gas stations and drugstores while 1% for all other purchases, notes TechCrunch. The retailer paid $13.7 billion last summer for Whole Foods.

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The card also becomes the first Prime-branded card available to Whole Foods customers.

The company previous year added hundreds of Whole Foods items to AmazonFresh, its own grocery delivery service that launched more than a decade ago. Whole Foods Market and Amazon will together continue innovating to provide customers with a great shopping experience, in-store offerings, and lower prices.

Amazon, however, is focused on greater integration between the two companies through groundbreaking technology and offers, such as fast shipping.

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