It's getting harder to deny that the iPhone X is a flop

It's getting harder to deny that the iPhone X is a flop

It's getting harder to deny that the iPhone X is a flop

Apple's smartphone rival Samsung - which builds the OLED screens that Apple uses in its flagship gadget in addition to making its own Galaxy phones - is drastically reducing the number of displays that it is going to produce, according to the Japanese news service Nikkei.

Evidence is mounting that the iPhone X is a bust.

Reuters/Stephen LamAn attendee checks out a new iPhone X during an Apple launch event in Cupertino, California, U.S.

Samsung Display has yet to set a production target for the April-June period, but a further cutback is possible, particularly as Apple's gamble to charge more for its iPhone failed to attract the interest of any but the most fanatic fanboys. The reason is Apple's decision to reduce production of its iPhone X model. On a facility that Samsung Display had dedicated to producing panels exclusively for Apple's use, it could see production rates drop to half or less.

A third new iPhone, expected to come in at 6.1-inches, is believed to stick with an LCD screen.

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Frustrating the situation for Samsung may well be Apple's attempts to divide its supplier dependencies. Sources told Nikkei that Samsung's display arm will likely see a profit decline in the first half of 2018.

Thus, Samsung can use those panels to differentiate its mid-rangers from the flat screened devices and justify the cost of the products compared to the dirt-cheap Chinese smartphones. However, the news of production cuts has given some investors cold feet.

According to market research firm IHS, Samsung Display made up 97.8 percent of the smartphone OLED market globally in the third quarter previous year.

Of course, "weak demand" for iPhone X doesn't necessarily translate to disappointment within Apple.

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