Facebook is Finally Gonna Redesign Messenger

Facebook is Finally Gonna Redesign Messenger

Facebook is Finally Gonna Redesign Messenger

The first new capability announced at the opening of Facebook's F8 developer conference in San Jose, California, enables brands to incorporate augmented reality into their Messenger experiences.

As you can see in the image above, Facebook will simplify the app by displaying all of your chats on the main page with Stories and shortcuts to take a photo, video, or start a new conversation at the top. Once a business interacts with a person on Messenger, the business can prompt the user to open the Facebook camera, which will be pre-populated with brand-specific filters and AR effects.

The filter platform will operate a little differently on Instagram where people will be exposed to user-designed filters based on the accounts that they follow.

Perhaps the most important new feature is augmented reality in Messenger - and it could seriously bring AR to the masses.

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Though Facebook shuttered its M chatbot in Messenger earlier this year, sources say the company shifted its focus for the product, instead intending it to launch in the smart speakers, among other things. This feature - launching in closed beta - leverages the nature of messaging to help people get valuable, instant feedback about purchases, customizations, and more, without ever needing to set foot in a store. With Asus, you'll be able to get a deeper look at a phone's features, while Kia allows you to better see how the Kia Stinger looks up close, and even customize the car's features.

The other newly announced feature, M translations, is expected to reduce the language barrier in order to help businesses sell more goods and services. We see hints of that at Facebook's event today, where the company introduced M Translations, an AI-powered tool that automatically translates languages into the user's default language. The AR creation tools are free to use, but Marcus adds that brands will tend to buy ads on Messenger and Facebook to drive consumers to experiences, thereby providing a path to monetization for Facebook. Facebook plans to roll out the feature to other countries, with additional languages, sometime in the future.

We can't thank enough the businesses and developers that continue to build on the Messenger Platform and amaze us and their customers with unique and engaging experiences.

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