‘Solo: A Star Wars Story’ falls far short of box-office expectations

‘Solo: A Star Wars Story’ falls far short of box-office expectations

‘Solo: A Star Wars Story’ falls far short of box-office expectations

That's one reason Disney keeps pushing the Star Wars series in the country, where Solo secured a rare concurrent release with North America, even though it lacks the familiarity won in the United States by decades of sequels and prequels since its 1977 premiere.

"Solo: A Star Wars Story" is on track to earn an estimated 101 million dollars for its four-day Memorial Day Weekend weekend opening which includes the Monday holiday in the United States.

Solo: A Star Wars Story hit theaters on May 25, and reviews were mixed. Instead of $170 million, the Han Solo spin-off has landed with $87 million domestically for its first three days and a projected total of $103 million when accounting for the full, four-day holiday weekend. The share for the last three Star Wars films was closer to 50 percent; Solo is looking at a much smaller split. Third-place finisher Avengers: Infinity War took in $16.5 million to give it an astounding five-week total of $621.7 million. "That's absurd, of course, as usually "new" franchises that bust out of the gate with three $1 billion-plus releases aren't declared DOA after one under-$700 million installment". "That sometimes even puts a film that opens with around $100 million under scrutiny". Unlike any "Star Wars" release before, "Solo" was deemed - gasp - skippable.

That is, unfortunately, where much of the enjoyment in Solo: A Star Wars Story rests, fleetingly and with the understanding that it could all be swept aside at a moment's notice for the sake of something with which we're already familiar. It should sit in the Lord of the Rings, Harry Potter, James Bond slot in December, where it has owned Christmas for the last 3 seasons. Solo bowed just weeks after both Avengers: Infinity War and Deadpool 2, which continue to do incredibly well at the box office.

It's a lot to ask of Star Wars fans to maintain the same level of excitement across that many Parsecs.

Lord's Test: Buttler, Bess thwart Pakistan's victory bid over England
Checks revealed a fracture and he was ruled out of the remainder of this test and for the second and final test in Leeds. It was Ed Smith's first team as England's selector and he surely threw up a few surprises.

Donald Trump: North Korea summit talks 'going very well'
At that meeting, they declared they would work toward a nuclear-free Korean peninsula and a formal end to the 1950-53 Korean War. The US has banned its citizens from entering North Korea, which has a history of detaining US citizens.

First tropical system of the season possible this weekend
If it upgrades into a tropical storm with winds at or greater than 39 miles per hour , it will receive the name " Alberto ". It's expected to stay at "tropical storm" status through the duration of its life, not strengthening into a hurricane.

Forbes is estimating that Solo could struggle to reach the $600 million mark worldwide during its theatrical run, and given its hefty budget and marketing costs, there seems a very strong possibility that Disney may fail to break even on the movie. Then came Star Wars: The Last Jedi, a Star Wars film that broke the mold and threw the Star Wars Universe into chaos.

After earning $14.1 million from Thursday night previews, a pre-Memorial Day record, Solo appears to be stalling, and its estimated Friday-Sunday gross of $83.3 million falls considerably short of Rogue One ($155.1 million), let alone The Last Jedi ($220 million) and The Force Awakens ($248 million).

What did you think of the latest Star Wars spinoff?

Hollis even admitted that impressive global box office returns aren't enough t save it.

So if not SW fatigue, what caused Solo to underperform at the box office?

Related news