AMC taking on MoviePass with new movie ticket program

AMC taking on MoviePass with new movie ticket program

AMC taking on MoviePass with new movie ticket program

"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to three times per week, for one simple, sustainable price", AMC CEO Adam Aron said in a statement.

Theatres, the world's largest movie theater chain, on Wednesday unveiled a $20-a-month subscription service to rival the flagging MoviePass.

Stubs A-List is a web and smartphone-based program that allows users to see up to three movies per week for $19.95 per month (plus tax). Monthly movie ticket subscription rival MoviePass doesn't allow its members to purchase large format or 3D tickets, just 2D.

AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass. Although, there was a brief period when MoviePass took away the movie-a-day package that made them famous before quickly resuming the service.

MoviePass has made headlines in the past year for disrupting the movie theater experience at a time of uneven attendance at movie theaters.

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AMC said it will continue to accept MoviePass at all of its locations.

In response, MoviePass tweeted that AMC's plan is 'Twice the price for 1/4 the theater network and 60% fewer movies.

Conversely, the MoviePass unlimited plan is still cheaper at $9.99 per month to see one movie a day, though the company has recently implemented cost-savings and anti-fraud measures like ticket verification and limits on repeat viewings of the same film.

AMC Stubs A-List includes all benefits of AMC's existing AMC Stubs Premiere rewards program, including free popcorn and soda refills and upgrades, no online ticketing feeds, and rewards points. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want.

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