Amazon May Open 3,000 Stores in Next Three Years

Amazon May Open 3,000 Stores in Next Three Years

Amazon May Open 3,000 Stores in Next Three Years

In a report by Bloomberg, its sources claim Amazon is preparing for its biggest move in the brick-and-mortar space since its inception.

Amazon is considering opening 3,000 Amazon Go stores by 2021, according to Bloomberg.

Amazon now operates four such stores, three in Seattle and one in Chicago, and these are being used as trial-runs for a larger scale expansion of the business. They say another 50 locations are expected in major metro areas in 2019, and then 3,000 stores by 2021. United Kingdom -based Pret has 450 locations worldwide, including New York, Boston and Chicago, focusing on fresh, healthy grab-and-go foods.

Amazon Go threatens traditional convenience store companies like 7-Eleven, as well as chain fast food sandwich and lunch chains like Subway. Whole Foods, for instance, started selling Amazon Echo smart speakers nearly immediately after the $13.4 billion acquisition of the grocery chain closed in August 2017.

The original AmazonGo in downtown Seattle required more than $1 million in hardware alone, a person familiar with the matter has said.

The e-tail giant now has four Amazon Go stores: three in Seattle and one in Chicago, which opened on Monday.

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The most recent Amazon Go stores are more like the first in terms of size and offerings.

What's more, Amazon has grown its advertising business 242 percent since 2017, eMarketer said.

Essentially using your smartphone as a pass, shoppers must swipe their device at a turnstile in order to enter the store. Meanwhile, the 2,000-square-foot Chicago store marks the first Amazon Go outside Amazon's hometown of Seattle. "I also think Amazon is fully aware that Whole Foods is not necessarily the complete solution to their bricks-and-mortar", Wolfe Research analyst Scott Mushkin said earlier this week at a Supermarket News roundtable discussion. "If we offer a me-too product, it's not going to work", he said. Should it be a convenience store with fresh food and groceries?

Such an expansion could put Amazon back into an investment cycle. Shoppers rate location and a lack of lines as the most important factors when shopping for convenience, he said.

Bloomberg reported Wednesday that Amazon is considering different models as it looks to expand Go, including weighing whether to include a limited selection of groceries, or simply focus on prepared food pickup.

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