Coca-Cola In 'Serious Talks' About Infusing Marijuana Into Beverages

Coca-Cola In 'Serious Talks' About Infusing Marijuana Into Beverages

Coca-Cola In 'Serious Talks' About Infusing Marijuana Into Beverages

The US drinks giant said it was "closely watching" the development of the cannabis industry and looking into a possible "functional wellness beverage". "The space is evolving quickly".

"No decisions have been made at this time", the beverage group said, adding that it would not comment on further speculation.

According to Bloomberg, Coke is in talks with a Canadian cannabis company on potential products, but the company says it's just watching the increased use of CBD for now. At the beginning of August, it was announced that Canadian brewer Molson Coors had struck a deal with The Hydropothecary Corporation, a Canadian cannabis producer, to launch a new standalone business which aims to develop "non-alcoholic, cannabis-infused beverages for the Canadian market following legalisation".

Now it's being reported that Coca-Cola is next to get involved as the soft drinks behemoth is said to be in "serious talks" to develop a cannabis-infused bev.

Coke would join a rush by major alcohol makers and a cigarette company to test the cannabis market and find partners ahead of the October 17 launch of legal recreational marijuana in Canada.

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However, following the news, the Coca-Cola Company released a statement of their own, stating that, as of now, they were only exploring their options.

Canada officially legalised the use of recreational cannabis back in June and apparently the United Kingdom could follow suit within five years.

Cannabidiol is a chemical in marijuana that does not have the intoxicating effects of THC, the major active ingredient that causes the "high".

The drinks will be more about helping consumers with inflammation, pain and cramping and not about getting drinkers high, sources told Bloomberg. Last month, the beer, wine and spirits producer Constellation Brands signed a deal to invest $5 billion into Canopy Growth Corp., increasing its stake in the cannabis producer to 38 per cent. That's according to a report today from Bloomberg's BNN, which cited multiple sources familiar with the matter.

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